Products Mommies REALLY Want

Diapers

I recognize that in the world of excrement control, diapers have come a long way from the dripping cotton cloths and pins of yore. Today’s diapers are trim, fit, have gathered legs and boast of their flexibility and capability to move with your growing child.

That’s all good and well, but let’s think about what us mommies REALLY want. Is it the ability for our crawling babies to be able to move more freely and unencumbered towards our collection of Waterford Crystal? Or would we rather the diaper be able to handle the thrice soiled nighttime waste without providing ‘finger-painting’ entertainment the next morning?
Don’t get me wrong, I do care about the comfort of my child, but if I have to chose between a diaper that will handle the fact that my 2 year old climbed on the counter and ate a 3lbs Costco container of grapes, or one that will ‘move and flex with my toddler’, then I’d rather have the diaper that keeps my son stranded on his back like a displaced turtle as opposed to running for my carpet cleaner that can handle ‘pet stains’.

How many companies out there are brave enough to market what we really want but are too embarrassed to admit it?

“NEW Industrial Strength Diapers! Made with 47 layers of thick cotton batting, three layers of extra tight elastic bands and a stay-wet inner layer so your baby feels soggy and uncomfortable each time they go to speed up the process of potty training!”

Now that is a product us mommies could REALLY use.